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We Care for Those Who Care for Others.

"Put on your own oxygen mask before assisting others."
-Randy Pausch

Why Consult With Us?

By healthcare, for healthcare:
We understand the system from the inside out.
Evidence-based:
Our methods are rooted in implementation research and management science.
Ethical and confidential:
Every service protects the dignity and privacy of our clients.
Holistic:
We address organizational, psychological, and spiritual dimensions of well-being.
Impact-oriented:
Our results improve both provider experience and patient outcomes.

Start Your Journey to "Well-Being"

Because caring for others should not cost your well-being.
WHO WE ARE

Building Healthier Systems of Care.

Dizajn bez naslova

Dr. Arfa Masihuddin

FOUNDER & CEO, RUFAYDA
Rufayda is a wellness and healthcare management organization dedicated to strengthening the well-being and performance of healthcare providers and institutions. We work with hospitals, medical universities, and individual healthcare professionals to improve quality of work life, mental health, and organizational culture. Rufayda successfully conducts workshops, webinars, and institutional consultancy projects, promoting human-centered healthcare environments.
"We believe that when healthcare providers thrive, patients heal better."
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OUR SOLUTIONS

Integrated Care for Providers & Systems

We offer a suite of integrated services designed to build healthier, more human-centered systems of care, prioritizing both provider well-being and patient outcomes.
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1-on-1 Mental Health Counselling
Confidential tele-mental health, group support, and stress management programs for providers.
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Capacity Building Workshops & Seminars
Workshops and courses focused on emotional intelligence, resilience, and leadership for healthcare teams.
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OUR LEADERSHIP

Meet Our Founding Team & Experts

Rufayda is led by specialists in healthcare management, organizational strategy, and clinical psychology who understand the system from the inside out.
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Dr. Arfa Masihuddin
Founder & CEO
Specialty: Quality of Work Life, Humanistic Medicine, Physician Well-Being.
Co-founder & COO_Tooba Masihuddin
Tooba Masihuddin
Co-Founder & COO
Specialty: Strategy, HR Optimization, Organizational Management.
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Aqsa Yaqoob
Clinical Psychologist
Specialty: Professional Well-being, Cognitive Therapy, Research & Development.
TRUSTED BY PROVIDERS & INSTITUTES

Measurable Impact, Human-Centered Care.

“I’ve always been really fond of learning the art of patient communication. Hence, I took this workshop with Dr Arfa Masihuddin on ‘Effective Communication to Improve Patient Experience’, through Rufayda-Care for Healthcare. I learnt sio much & can’t wait to apply in my day to day life at the hospital!"

Dr. Muhammad Syed Ali Hamza

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