Elevating the Well-being and Professional Lives of Healthcare Providers.
Why Consult With Us?
By healthcare, for healthcare:
We understand the system from the inside out.
Evidence-based:
Our methods are rooted in implementation research and management science.
Ethical and confidential:
Every service protects the dignity and privacy of our clients.
Holistic:
We address organizational, psychological, and spiritual dimensions of well-being.
Impact-oriented:
Our results improve both provider experience and patient outcomes.
Start Your Journey to Well-being.
Because caring for others should not cost your wellbeing.
WHO WE ARE
Building Healthier Systems of Care.
Dr. Arfa Masihuddin
FOUNDER & CEO, RUFAYDA
Rufayda is a human-centered wellness and consultancy organization committed to improving the quality of work life, mental health, and professional development of healthcare providers. We help individuals and institutions build resilient, human-centered systems through hospital consultancy, tele-mental health, and personal development programs.
"We believe that when healthcare providers thrive, patients heal better."
Rufayda's support is not limited by geography. We serve healthcare professionals and institutions worldwide through secure, accessible online and digital platforms.
Tele-Mental Health Description
Confidential online therapy and counseling sessions
We offer a suite of integrated services designed to build healthier, more human-centered systems of care, prioritizing both provider well-being and patient outcomes.
Hospital Management Consultancy
Improving efficiency, safety, and organizational culture through assessments and process redesign.
Rufayda is led by specialists in healthcare management, organizational strategy, and clinical psychology who understand the system from the inside out.
Specialty: Quality of Work Life, Humanistic Medicine, Physician Well-Being.
Aqsa Yaqoob
Clinical Psychologist
Specialty: Professional Well-being, Cognitive Therapy, Research & Development.
LATEST INSIGHT
Access Our Pioneering Research.
Download the chapter, "Humanistic Medicine as a Spiritual Driver..." which explores how compassion and humanistic values enhance provider well-being and patient outcomes.
Rufayda helped us overhaul our staff retention strategies and significantly reduce burnout across key departments. Their evidence-based approach has truly transformed our hospital's culture for the better.
Dr. S. Khan
M.D. Hospital Administrator
Updates
Our Latest News
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